Ads on reels on Facebook are a new way for creators to monetize their short-form video content on the platform.
Ads on reels Facebook are similar to ads on Instagram Reels, which are also owned by Meta (formerly Facebook).
Ads on reels on Facebook can appear as either overlay ads or post-loop ads.
Overlay ads are small banners that show up at the bottom of the screen during the video, while post-loop ads are full-screen ads that play after the video ends.
How to enable Ads on reels on Facebook?
To enable ads on reels on Facebook, creators need to meet certain eligibility requirements and complete the onboarding process.
The eligibility requirements include having a professional profile or page, being located in a supported country, having at least 10,000 followers, and complying with the partner monetization policies and content monetization policies.
The onboarding process involves receiving an invitation from an official Meta channel, such as the Facebook app, Meta Business Suite, Creator Studio, or the Professional Dashboard.
Creators can then review the terms and conditions, agree to them, and set up their payment accounts.
How to Manage Ads on Reels on Facebook?
Once enabled, creators can manage ads on reels Facebook through the Meta Business Suite or the Professional Dashboard.
Creators can turn ads on or off for each reel individually or for all reels at once. They can also adjust the frequency and placement of the ads according to their preferences.
Creators can also access insights and analytics for their ads on reels on Facebook through the Professional Mode for profiles.
They can track how their reels are performing and earning, as well as see metrics such as impressions, reach, engagement, revenue, and CPM.
How to fix Ads on Reels Facebook not Showing?
If ads on reels Facebook are not showing up for some reason, there could be several possible causes and solutions. Some of them are:
#1. The reel is not eligible for monetization
This could be because it violates the content monetization policies, it contains music that is not licensed for commercial use, it is too short or too long, or it is not original content.
To fix this, creators should review their reel and make sure it meets the monetization criteria.
#2. The ad settings are not configured properly
This could be because the ads are turned off for the reel or for all reels, the ad frequency or placement is too low, or the payment account is not set up correctly.
To fix this, creators should check their ad settings and make sure they are turned on and optimized for their goals.
#3. The ad inventory is low or unavailable
This could be because there are not enough advertisers who are interested in showing ads on reels on Facebook, or there are technical issues that prevent the ads from loading.
To fix this, creators should wait for some time and try again later, or contact Meta support if the problem persists.
How to configure Ads on Facebook Reels?
To configure ad settings for Facebook reels, you need to follow these steps:
1. First, you need to enable ads on Facebook reels by meeting the eligibility requirements and completing the onboarding process.
You can do this through the Meta Business Suite or the Professional Dashboard on your desktop or mobile device.
2. Next, you can manage ads on Facebook reels by turning them on or off for each reel individually or for all reels at once.
You can also adjust the frequency and placement of the ads according to your preferences. You can do this through the Meta Business Suite or the Professional Dashboard on your desktop or mobile device.
3. Finally, you can access insights and analytics for your ads on Facebook reels through the Professional Mode for profiles.
You can track how your reels are performing and earning, as well as see metrics such as impressions, reach, engagement, revenue, and CPM.
Conclusion
Ads on reels on Facebook are a great opportunity for creators to earn money from their short-form video content on the platform. However, they may encounter some issues that prevent them from showing ads on their reels.
In this article, we explained what are ads on reels Facebook, how to enable them, how to manage them, and how to fix them if they are not showing. We hope this article was useful and informative for you.
